INDIC Launches Two New Ventures
Bindaas and Encash

Indic Digital Experiences Ltd. announces the incubation of Bindaas and Encash, driving innovation in lifestyle and fintech sectors.

Posted: August 12, 2025

Bindaas.com – A Global Lifestyle Brand

Bindaas will be Indic’s flagship lifestyle and fashion brand, dedicated to delivering world-class experiences to a global audience. The name Bindaas symbolizes being independent, carefree, and admirable — values that the brand aims to embody for its customers.

“Bindaas is not just a brand, it’s an attitude. The domain itself is precious, and we’ve invested thousands of dollars to secure it,” said Venky Vijay Reddi, Founder & CEO of Virtuos. “Our approach will be to curate fashion and lifestyle products from across the world, leveraging AI to personalize and elevate experiences before we bring Bindaas to market.”

Encash.com – Reinventing Loyalty with Fintech

Encash is being developed as a next-generation fintech super app designed to revolutionize loyalty programs. Unlike traditional models, Encash will unify digital wallets, cash cards, credit/debit cards, travel money, and other digital payments under a single loyalty ecosystem.

“Today, every brand has its own loyalty program, but they are limited and rarely interchangeable. Encash will solve that by enabling users to accumulate and redeem loyalty points seamlessly across vendors, platforms, and geographies,” explained Venky Vijay Reddi. “Our mission is to create a lifetime loyalty system that protects consumer value and breaks the chain of restrictive, vendor-driven models.”

Roadmap

Both Bindaas and Encash are currently in the incubation stage and are expected to launch within the next 2–3 years. The development roadmap includes integrating advanced AI technologies to enhance personalization, security, and consumer engagement.

About Indic Digital Experiences Ltd.

Founded in 2018, Indic Digital is a flagship venture incubated by Virtuos XONOMY. It is an umbrella company focused on creating high-end digital commerce and digital experience ventures. Its portfolio includes pioneering brands like Giftcart.com and now expands to Bindaas and Encash.

More information: www.indic.com

About Virtuos

Virtuos is a global leader in Digital Transformation Consulting and Experience Economy ventures. Through its XONOMY model, Virtuos incubates and invests in entrepreneurial ideas across industries, fueling innovation in commerce, fintech, lifestyle, and consumer products.